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Written by Anita Loos, Publicity Madness has much in common with Loos' 1916 Doug Fairbanks vehicle His Picture in the Papers. Edmund Lowe stars as Pete Clark, a young press agent who hits upon a fool-proof publicity stunt. Using $100,000 of his boss' money, Clark promotes a contest requiring the entrants to complete a non-stop plane flight from California to Hawaii, certain that no one would be foolhardy enough to undertake so risky a venture. But after Charles Lindbergh crosses the Atlantic, Clark realizes that someone very well may win the prize -- and one hundred grand doesn't exactly grow on trees. Thus, our hero takes a crash course in aviation and enters the contest himself, hoping to cop the prize and return the money to his nervous employer. Adding spice to the proceedings is the presence of heroine Lois Moran, cast against type as a sexy seductress.