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The Justify My Love music video broke new ground in 1990 by being banned from MTV for its overtly sexual visuals, despite Madonna's popularity and fame as a trendsetter. Indeed, the following decade brought forth a sexual progression on television, particularly in music videos, proving Justify My Love simply came ahead of its time. The video takes place in a hotel where Madonna acts out romantic fantasies with all kinds, from lesbians to sado-masochists, and is not recommended for viewing by children.