On the most fundamental level, the two neighboring French villages of Super-Charmoussey and Charmoussey couldn't possibly be more different: the former is an affluent, thriving ski resort town, the latter a village struggling financially - to such a degree that it seems barely able to stay afloat. For decades, the two villages have engaged in an intense and longstanding rivalry, with a perennial beauty contest between the towns; the lucky young winner, each year, automatically graduates to the Miss Franche-Comtr competition. For 22 years, Super-Charmoussey has won, hands-down, with its endless supply of gorgeous young European women who are primed and coached by outside professionals for maximum success. But this year, Charmoussey's mayor opts for a change in plan; longing to beat Super-Charmoussey at its own game, he summons village expatriate-turned-professional actor Franck (superstar Benoit Poelvoorde) to leave his Parisian home, move back into the community, and uncover the many secrets that Super-Charmoussey's citizens routinely use to give themselves a leg up.
by Nathan Southern synopsis