Synopsis by Janiss Garza
This light comedy was based on the George Ade play, and Ade in turn seems to have been inspired by It Pays to Advertise, because it's basically the same plot. Ed Swinger (Jack Pickford) has a college degree but no apparent skills. He wants to marry Caroline Pickering (Molly Malone), the daughter of Septimus Pickering, the pickle king (George Hernandez). But Pickering doesn't think Swinger is son-in-law material. To get him out of the way, he gives Swinger twenty thousand dollars and says that if he can double it in 30 days, he can have Caroline. Of course, Pickering is confident that he will get most of his money back and get rid of Swinger. In fact, he manages the former by secretly selling the young man fifteen thousand dollars' worth of bogus oil stock. With five thousand dollars left, Swinger enlists the help of a college chum who wants to break into advertising. They create a campaign around "Bingo Pickles," most of which are just Pickering's pickles with new labels. Everywhere the pickle king goes, he finds himself inundated with "Bingo Pickles" ads. Finally he decides it's best if he buys out the concern and is forced to cough up a hundred thousand dollars -- plus advertising costs. When he finds out that the whole thing was a trick of Swinger's, Pickering is a good enough sport to let him wed Caroline. If Pickford (younger brother of screen star Mary Pickford) doesn't make much of an impression here, perhaps there's a reason -- in September, 1920 his wife, actress Olive Thomas, died under mysterious circumstances, and Pickford mourned deeply for many months.
advertising, business, daughter, family-disapproval, father, wager, marriage