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The imprisoning aspects of Success are humorously analyzed in this British-made film. Oliver Reed plays a wealthy advertising man who feels he has sold his soul and wishes to return to his happier earlier existence as a poor but swinging Londoner. Reed is goaded on by his boss, Orson Welles, who represents all the mercenary crassness that Reed despises. Handed a crucial commercial account, Reed plans to destroy himself by producing as offensive and confusing an ad campaign as possible. But Welles and the client are delighted by the "insult," and the disgruntled Reed is more successful than ever. Directed in the fragmentary "psychedelic" style typical of the late 1960s, I'll Never Forget What's'is Name gained notoriety upon its initial release by being the first mainstream British film in which the "F" word was spoken on-screen.