AllMovie

Once again dreaming of unlimited wealth, Lucy (Lucille Ball) and Ethel (Vivian Vance) allow themselves to be bamboozled into buying Hansen's Dress Shop. The crafty owner of the shop (Mabel Paige) has convinced the girls that they have purchased a gold mine at a bargain price, but before long Lucy and Ethel realize that their "new" emporium -- which they rename three times in a single day -- is a financial bust. Thus, when a gentleman offers the girls three times what they paid for Hansen's to buy it away from them, they jump at the chance...and, as usual, our heroines have leaped before they looked.