Synopsis by Hal Erickson
Its title dripping with sarcasm, Honest, Decent and True strikes a few more-than-glancing blows at the advertising industry. The scene is a British brewery, where the conservative executive board bemoans a steady loss of revenue. Into this rarefied atmosphere bursts a team of yuppie ad copywriters, who have as little interest in truth as they have in tradition. The hidebound brewery execs are appalled at the near-obscene excesses of the company's new ad copy--but business suddenly begins to boom. Made for British television, Honest, Decent and True made its American bow on the Arts and Entertainment cable service.
advertising-campaign, brewery, advertising, business, ethics, marketing, business-rivalry