by Hal Erickson
synopsis
Its title dripping with sarcasm, Honest, Decent and True strikes a few more-than-glancing blows at the advertising industry. The scene is a British brewery, where the conservative executive board bemoans a steady loss of revenue. Into this rarefied atmosphere bursts a team of yuppie ad copywriters, who have as little interest in truth as they have in tradition. The hidebound brewery execs are appalled at the near-obscene excesses of the company's new ad copy--but business suddenly begins to boom. Made for British television, Honest, Decent and True made its American bow on the Arts and Entertainment cable service.
characteristics
- Ad-campaign
- Brewery
- Ethics
- Work Ethics
- Marketing
- Corporation
- Office Politics
- Commerce
- Advertisement
- Advertising
- Business
- Company

