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When Lisa (Eva Gabor) discovers to her horror that Hooterville has no beauty parlor, she decides to set up one of her own. Not surprisingly, Lisa does a land-office business beautifying the wives of the local farmers. But her business enterprise proves to have an injurious effect on the community when the wives refuse to do any of their customary chores, for fear of ruining their glamorous new hair-dos. Wait until you see Doris Ziffel (Barbara Pepper) after she gets "the treatment."