Frontline: Generation Like (2014)

Genres - Culture & Society  |   Sub-Genres - Sociology  |   Run Time - 60 min.  |   Countries - USA  |  
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An examination of how marketers use social media to get teenagers to sell products to themselves--and collect valuable data in the process. Included: whether the division between marketing and authenticity still exists; the hidden alchemy that brands use to win over teens.

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Keywords

marketing, media, teenagers