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Originally titled ESPN Reports, this was the cable service's effort to create a 60 Minutes-style weekly newsmagazine focusing on sports. The first episode set the tone with a piece on the "football fever" at Miami Northwestern High School, an interview with former major leaguer Cecil Fielder, a human-interest story concerning the tragically premature death of UNC Tar Heels "mascot" Jason Ray, and some musings from self-proclaimed sports psychic Dr. Bob. The individual segments were handled by such correspondents as Jeremy Schaap, Michael Smith, Rachel Nichols, Lisa Salters and Tom Ferry, while Bill Simmons, aka "The Sports Guy", appeared at the end of each episode with a few Andy Rooney-like random comments. Almost universally derided by the "legitimate" cable-news establishment, the series was generally praised by viewers as a noble effort to bring a straight-news slant to ESPN's familiar sports reportage. E:60 first aired on October 16, 2007.