Branded: The Greatest Coward on Earth on AllMovie

TV certainly makes strange bedfellows, as witness this Branded episode featuring veteran film star Pat O'Brien and recording entrepeneur Dick Clark as those colorful 19th century showmen P.T. Barnum and J.A. Bailey! Angrily turning down Barnum's offer to showcase him as "the greatest coward on earth" in a new Wild West show, Jason McCord (Chuck Connors)--who'd met P.T. when he won a $50 prize by defeating a circus strong man--learns that his gesture is futile, since Barnum intends upon using McCord's name whether he gets permission or not. In order to prevent this from happening, Jason somehow stage-manages a merger between Barnum and his up-and-coming rival "J.A." (whose last name is not revealed until the end of the episode, as if there was any doubt!)