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Feeling a bit underappreciated by her son-in-law, Darrin, Endora creates an ad campaign for Darrin's newest client, Bobbins Bon Bons. At first, Mr. Bobbins (John McGiver) is enchanted by Endora's efforts, but Darrin continues to nervously await the boom that will inevitably be lowered. Dating Game emcee Jim Lange appears as the host of the fictional TV show "Sweetheart Parade." Written by Philip Sharp and Henry Sharp, "The Mother in Law of the Year" originally aired on January 14, 1971.