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Thanks to a spell cast by warlock Professor MacAllister, Darrin becomes the lucky marketer of "the Fuzz," a cute little doll which is literally irresistible. Anticipating a huge financial windfall, Darrin embarks upon a shopping spree, while Samantha and Tabitha, both immune to the Fuzz's charms, try to cure Darrin's enthusiasm before it's too late. Frequent Bewitched supporting actor Cliff Norton is seen as MacAllister. Written by Jerry Mayer and Paul L. Friedman, "One Touch of Midas" originally aired on January 23, 1969.