Behind the Screens: Hollywood Goes Hypercommercial on AllMovie

Behind the Screens: Hollywood Goes Hypercommercial is a documentary about the money-driven entertainment industry. In the video, four film scholars and an award-winning screenwriter discuss the hypercommercialization of Hollywood filmmaking, charting the major increase in product placements and fast-food chain product tie-ins. The interviewees suggest that Hollywood has become a factory in which all big-budget movies are fastened with commercial messages, messages which clutter story concepts and destroy artistic integrity. Hollywood, the program suggests, has never been more commercial, or less interesting.