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Theatre folks used to call pieces like Bad Boy "ten-twent-thirt melodrama", referring to the cost of the seats (ten cents, twenty cents, thirty cents) in the undemanding houses where such dramas were presented. John Warwick plays the title character, a young crook with chips on both shoulders. Fresh out of prison, Warwick can't find honest work because of his bad reputation. He goes back to his old gang, then decides to tip the law when the gang boss falls in love with Warwick's innocent sister (Gabrielle Brune). As a result, sis is kidnaped, sparking the anticipated last-minute rescue. Filmed in England, Bad Boy was released in the US by RKO Radio Pictures as Branded.