Lois Wilde on AllMovie

A teenage Ziegfeld girl from Minnesota, Lois Wilde was chosen to play the heroine in the 1936 Republic serial Undersea Kingdom and was Gene Autry's leading lady in the Western crooner's title opus The Singing Cowboy (1936). She was in several much cheaper action-adventures opposite the likes of Rex Bell and Tom Tyler and flirted briefly with Russell Hayden in Hopalong Rides Again (1937), but the remainder of her screen career was spent in bit roles. Wilde later did numerous television commercials and was reportedly along with instant celebrity Clara Peller one of the elderly ladies demanding to know "Where's the beef?" in the memorable Wendy's advertising campaign.